Privacy Policy

In addition to this privacy policy, you will also be able to read about our processing of personal data in our webshops, in the conditions for the competitions and events we may hold. As regards the use of cookies by our websites, we also refer to the cookie policy on the individual pages.

Global Equestrian Group A / S owns i.a.

Helgstrand Dressage, Ludger Beerbaum Stables, Kingsland Equestrian, Helgstrand Jewellery, Risenbeck International, Equitour, which are therefore covered by this privacy policy. In relation to the other companies in the Global Equestrian Group, including foreign companies, reference is made to the separate privacy policies / personal data policies for these companies.

Data controller is:

Global Equestrian Group A/S
Uggerhalnevej 80
9310 Vodskov
CVR No .: 39690799


Global Equestrian Group A/S is responsible for the following websites:


We process your data in accordance with the GDPR, which is intended to protect the privacy of Europe.


This privacy policy applies to all contact between the company and you, including:

Contact via social media
Contact via website, apps
Contact via email
Contact via newsletter

We process your personal data for the following purposes:

Sending marketing, eg. via emails or text messages, with news, promotions, and offers, as well as information about competitions and events.

Administration of your relationship with us as registered.

Sending service messages.

Personalization (profiling) of our marketing and websites for you, including on the basis of your click behavior in relation to the marketing received using cookies.

Statistical purposes for optimizing our marketing and websites.


Profiling - marketing
We may use profiling for the purpose of targeting our advertising where you have consented to this in connection with giving your consent to receive marketing.

The profiling will not significantly affect individuals, but will limit itself to the use of marketing.

The profiling can be done by compiling data about your behavior on our websites and digital media with the information that you have provided in connection with behavior on our webshops and by your registration to receive marketing.


We profile which areas and products you are most interested in in order to target our advertising against being able to offer you the most relevant offers, news, and products.

You can object to direct marketing at any time.


Data transfer
For the purpose of contract fulfilment, we shall forward your data to the shipping agent we have commissioned to deliver your order, in so far as this is required for the purpose of delivering ordered goods. Depending on which payment provider you select in the order process, we shall forward the payment data which have been collected in this context to the bank handling your payment and/or, if applicable, to the payment provider commissioned by us for the purpose of handling your payment or to the selected payment service.

Data transfer to shipping providers and/or trading partners.

If you have given us your express consent during or after your order to do so, we will forward your e-mail address, address, and telephone number on this basis to the shipping service and/or to the specialist trade partner we have commissioned so that they can contact you to notify you of delivery or to coordinate delivery with you. The legal basis is Art. 6(1) lit. a) GDPR.


If you sign up for our newsletter, you consent to receive information from Global Equestrian Group. We will use the data required from you or provided by you to send you our e-mail newsletter at regular intervals with your consent.

You can unsubscribe from the newsletter at any time, either by sending us a message to the contact information listed below or by using the link in the newsletter provided for that purpose.


Media partners and social media tracking across our sites

This website uses Google (Universal) Analytics, a web analysis service offered by Google LLC ( for website analysis. The use of cookies serves to protect our legitimate interests in an optimized presentation of our offering, provided that after considering all other interests, our interests are overriding. The legal basis is Art. 6(1) lit. f) GDPR. Google (Universal) Analytics uses methods which enable an analysis of how you use the website, such as cookies. The information automatically collected about your use of this website shall generally be transferred to a Google server in the USA and stored there.


Social Media Plugins
If you access a page on our website containing such a plugin, your browser will establish a direct link to the servers of Facebook, Google, Twitter, or Instagram. The content of the plugin is transferred by the respective provider to your browser and embedded in the page. By embedding the plugin, the providers are informed that your browser has accessed the respective page from our website, even if you do not possess a profile or are not currently logged in.


If you do not want the social media networks to assign the data collected from our website directly to your profile in the respective service, then you must log out of the appropriate service before visiting our website.


YouTube Video Plugins
Contents from third-party providers are embedded in this website. These contents are provided by Google LLC (“Provider”).

YouTube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).


Data insight and deletion of data
You have the right to be informed at any time what data we have stored about you, just as you always have the opportunity to have it deleted. Is there a desire for insight or do you have questions about our cookie and privacy policy, you are welcome to contact us by e-mail



If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:



Please see our cookie Policy for more information.

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you do not have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.


_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.


_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. 


How to delete cookies
Cookies delete themselves after a space of time, but they are renewed during each visit if you accept their use. You can completely block or delete cookies at any time.


Here you can read more about what cookies are -

If you want to delete cookies, you can see a guide to this here -



Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy at any time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.